IoT is a topic which creeps into every aspect of our lives. Ubiquitous smartphones, wearables, smart cities, smart factories, big data, distributed cloud platforms, new business models and business applications are just the tip of the iceberg. The next 10 years will show a strong demand for IoT talent. How do we motivate our youth to participate in and form the global IoT movement? This talk outlines the experience with the IoT Junior Cup Austria. An ongoing initiative in cooperation with the active Austrian IoT community to leverage ressources from business partners to support creative IoT projects of pupils and students in Austria.