Silvia Zimmermann

Zürich, Switzerland
Institute of Software Ergonomics and Usability

Silvia is founder, CEO and lead experience designer at the “Institute of Software Ergonomics and Usability AG” ( During her career she researched, designed and evaluated various experiences on various devices in different domains. As many in the field Silvia was working as a researcher, usability tester, interaction designer, requirements engineer, usability engineer and UX designer.

From 2009 - 2011 Silvia was President of the Usability Professionals’ Association (UPA International) where she was part of the international board of directors since 2006. Silvia is also active in the ACM SIGCHI community, where she was a Student Design Competition Judge in 2007 and 2008. Since many years Silvia is an invited lecturer at the University of Applied Sciences in Switzerland where she teaches usability, UX, interaction design, user interface design and design thinking strategies.

Silvia speaks at various events throughout the year. She holds a BsC (Hons) and a Master's degree in psychology and travels the world since she is 18. She feels home in Asia as much as she does in Europe, America or the Middle East. Her friends say that Silvia is an extremely visionary, inspiring and generous person who is fun to be with. She likes to share and designs for the good.


A plea for better and more sustainable distruptive technologies

by Silvia Zimmermann

Smart technologies require Smart People. According to the Eurobarometer the world is concerned! Biggest problems like war, pollution, waste, proliferation of nuclear weapons, infectious diseases, increasing global population, the availability of energy, terrorism and the economic situation bother people around the globe with leaving poverty, hunger and the lack of drinking water the absolute number 1 issue globally. Instead of producing yet another form of Information Technology garbage our field should take these aspects into consideration when creating amazing technologies. In my presentation I will hopefully inspire you to go beyond the aspect of “what is technically feasible”. I will speak about suitable frameworks and development processes that will help us overcome the current nonsense and let us set a new focus for 2020 and beyond.



We are very sorry, but due to some technical problems we currently couldn't offer a video for this talk.